Sobi Analytics

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STARTUP SUPPORTS▾
Get Investor Ready
We provide support and guidance on how to prepare your business for raising investment. We provide this at all stages of the entrepreneurial journey through our individual startup mentorship, accelerators and masterclasses programmes.

Ready, Set, Go Furthr
A hands-on workshop designed for people at the very beginning of their entrepreneurial journey.

PSSF Application
Step-by-step support to prepare and apply for early-stage pre-seed funding.

Masterclass Series
A seven-part series to help startups build investor-ready strategies, from business model to pitch deck.

iHPSU Application
Expert guidance to navigate the iHPSU process and secure Enterprise Ireland seed funding.
FUNDING▾
Funding
Furthr has facilitated over €200m of direct funding into Irish startups through its managed seed venture funds and angel networks. Furthr-supported companies have raised in excess of €500m of equity financing.

Furthr VC
Furthr VC is a relationship-driven early stage VC investor. We invest in and form close partnerships with the founders we back.
WHAT'S HAPPENING▾
Furthr Events
Workshops, pitching sessions, and networking opportunities tailored for startup founders.

Pitch Jam
An opportunity for Furthr-supported founders to present their startup to a group of experienced investors

Webinars
On-demand sessions covering funding, growth strategies, market trends, and more.
RESOURCES▾
Additional Supports
Access reports, recordings and past newsletters to support your startup journey anytime you need them.

Startup Perks
Exclusive startup perks that offer access to collaboration, design, and learning tools to help your business grow faster.

Startup Insights Blog
Actionable advice, founder stories, and expert insights for growing your startup.

Newsletter Archive
Browse past newsletters for updates, opportunities, and startup resources.

Previous Webinars
Watch recorded sessions on funding, growth, and startup strategy—anytime, on demand.

Reports & Publications
Insights, impact reports, and practical resources sharing Furthr’s work supporting founders and the wider startup ecosystem.

Startup Directory
Innovative startups from the Furthr ecosystem, supported by Pre-Seed & Seed Funding and programmes.
ABOUT US▾
About Us
Who we are and how we support founders through funding, mentorship, and expert advice.

What we do
Helping founders build, grow, and scale innovative startups in Ireland.

Our History
Over 35 years of driving startup success and impact.

Our Culture
Rooted in six core values that shape how we support startups.

Our Team
Entrepreneurs and experts guiding founders through every stage of growth.

Our Partners
Collaborating with government, industry, and research to strengthen the startup ecosystem.

Our Founders
Thousands of founders supported on their journey to global scale.

Contact

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Sobi Analytics

AI-powered financial intelligence replacing manual FP&A.

Fintech & Financial Services

Furthr 2025 Cohort - PSSF & iHPSU

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Founder(s)

Brenda Jordan

CEO

About

Sobi Analytics is a strategic optimized business intelligence company that provides AI-powered solutions tailored for CFOs and finance professionals. They offer a business insights platform that replaces manual FP&A processes

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